Visual Branding

Do you spend hours struggling to work out what style of images and colours to pick for your brand?

Do you want an easy-to-follow brand guide plus templates that will save you time creating your visual content?

These Visual Branding packs are designed to give you a helping hand and get everything set up to make your brand stand out online. Whether you already have a logo and want help making it a brand or you also need a logo and photography I can help you out.

The packs include all the design elements you will need to get your brand looking unique, plus visual guides and templates to make it easy for you to create amazing visual content for your business immediately.


Visual Branding

(BYO logo) 

1 hour Skype or Zoom Chat (Let’s get crystal clear on your business brand) In this 1 hour chat we will develop the clarity and direction around your business vision, target audience and unique selling point. The aim is to get clear on what visual elements your brand needs so I can create a visual brand for your business that you will love and that will attract your ideal customer.

Brand Mood-board (A set of images, colours and words that explains your business) One page full of visuals, colours and words that sum up your brand in an easy-to-follow way.

Brand guide Your brand’s fonts, colours and graphic elements that you will use across your brand. Plus a guide on how to use your logo and any other brand graphic elements.

5 templates (A selection of different sized templates to use across your social media and website) Templates are created in Canva or Photoshop and are set up so you can edit them to use as you need. To use the templates, simply change the text and/or image and then post. Some template ideas:

  • Facebook business or group page banner
  • Facebook and Instagram post template (a promo, testimonial or quote template)
  • Website, newsletter header
  • Social media banner (LinkedIn, Twitter or YouTube)
  • Blog post thumbnail template

1–3 weeks turnaround Your investment – $450

Visual Branding Portfolio

Visual Branding + Photography

BYO Logo 1.5 hour Skype or Zoom Chat (Let’s get crystal clear on your business brand) In this 1 hour chat we will create clarity and direction around your business vision, target audience and unique selling point. The aim is to get clear on what visual elements your brand needs so I can create a visual brand for your business that you will love and that will attract your ideal customer. PLUS – We will discuss your photoshoot including:

  • The location
  • What images will benefit your business
  • What you should wear
  • Other tips and tricks on how to get the most out of your photo session.

Brand Mood-board (A set of images, colours and words that explains your business) One page full of visuals, colours and words that sum up your brand in an easy-to-follow way.   Brand guide Your brand’s fonts, colours and graphic elements that you will use across your brand. Plus a guide on how to use your logo and any other brand graphic elements. 5 templates (A selection of different sized templates to use across your social media and website) Templates are created in Canva or Photoshop and are set up so you can edit them to use as you need. To use the templates, simply change the text and/or image and then post. Some template ideas:

  • Facebook business or group page banner
  • Facebook and Instagram post template (a promo, testimonial or quote template)
  • Website, newsletter header
  • Social media banner (LinkedIn, Twitter or YouTube)
  • Blog post thumbnail template

2 hour Photoshoot (Location in Melbourne) Show your customer why they should work with you with a library of custom images. Use this photoshoot to update your website, get fantastic images for your “about” page and always have something to post on your social media. Or use it to shoot a selection of your products.

  • 1.5–2 hour photo shoot (20+ custom images)*
  • 2 locations
  • 3 outfit changes

Perfect for:

  • Headshots
  • Behind the scenes
  • Your workspace or office
  • You on your computer, phone, relaxing or working
  • You with your customer
  • Images of your products

Your investment – $999

Photography and Visual Branding Portfolio

OPTIONAL ADD ON – Add the design of a logo $400

Katinka has been a valued asset to myself and my business Overflow HR for over 6 months. She has produced consistent, professional and amazing images that are always far beyond my expectations.
Katinka is a very talented designer/photographer and I could not recommend her highly enough.

Katrina Lyons

Business Owner at Overflow HR

I have recently worked with Katinka and I must say I am so happy we found each other. She totally understood what I wanted to achieve with my branding and duplicated the image I wanted to portray. She found the colours the fonts and the images, everything. It was so easy. When she presented me with my mood board there was one image that just did not gel. We discussed it and she went away and worked on it. When she came back with the next draft she had nailed it, so much so that it brought tears to my eyes that she had totally understood what I was wanting. When I had decided that I wanted to re-brand the other people I had approached where trying to fit me into an area that did not seem right but not with Katinka, she took the time to find out about me and what made me me and she brought this out in my own personal branding. I would thoroughly recommend Katinka to help you with your branding.

Helen Micallef

Business Owner at Infinite Possibilities

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