Saving time is my number one priority these days. I am not sure about you but as I get older I just seem to leak time out my ears. The less time it takes to create the images and graphics to promote my business the more time I have to spend on making money, working on my business and enjoying my family and friends. Here are my top 5 time saving tips for creating visual content for your brand.

 

1.Create a mood board

Which should include:

  • Your fonts
  • Brand colours (including Hex, RGB and CMYK value so you can easily find the right colours.)
  • Brand visual style (a selection of images that sums up your brand’s style.)

Tip: Put your mood board on your wall so you can easily see it. Simply print it out or make something creative like this mood wall.

Great mood wall example

Image credit Gurman Interior 

2. Templates

Create templates for all your common visual elements so you only have to add text and sometimes an image to create the visuals for your posts. Some of the common visuals you may use are:

-Promotional post

-Blog posts

-Business tips

-Testimonials

-About Me

-Facebook banner

Tip: Use Canva to create your templates. It’s free and easy to use.

3. Selection images that work for your brand

Spend some time coming up with a selection of images that work for your brand and that you can use across your visuals. What is the element or two that ties all the images together?

Tip: Get a photoshoot done at your office which includes professional headshot and office shots plus some more relaxed images of you at your desk, on your phone, on the couch and being silly. Change your outfit and the items around you on your desk a few times to give it a different look.

4. Save new content and inspiration as you find it

Always be on the lookout for any relevant content, text or images that you may be able to use. Save the images and text in one place so you can easily find it when you are creating your content.

Tip: Use Evernote or something similar to save all your source content in the same place. I love Evernote as you can easily find what you are looking for by searching using tags or text.

5. A plan

List all the visuals you need each week and put aside 1 or 2  hour a week to create them and write the text.  Use scheduling tools or a spreadsheet so you can easily find the content your need.

Finally add all the details to one document or file and keep it somewhere that you can easily refer to it. I have mine on my computer but you could also print it out and put it on your wall.

 


Do you need help finding your visual spark? Contact me to find out how I can help you.

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