You sell great products and sometimes paid for a handful of professional images. But you would love to be able to create much more visual content to promote your wares online without having to use a pro photographer all the time. Creating visual content of your products for social media can be easy and a lot of fun. Using plenty of DIY images on your social media accounts is the best way to show off your merchandise and add personality to your brand. A visual brand story attracts customers who will engage with and follow your brand and help sell more of your products.
Here are 5 DIY ideas of how to photograph your product for use on social media(For this article I have used a tea cup and saucer as the product). Each of these images has been shot with natural light (a large window) and a single large reflector. Here is the basic setup that has been used for each image below.
1. Styled lifestyle
Style your product using other elements to tell a story and create an engaging image.
2. Tell a story with flat lay
Flat lay (Term used to describe images that are taken from above of items that are laid flat on a background) the product and other elements to tell a story. This flat lay tells the story of the items needed to create the perfect morning or afternoon tea to have with friends.
3. Show details with interesting close up
Photograph the product to show some of the detail (here, the silvered edges of the china) and create an interesting graphical driven image.
4. Use an striking background
Photograph the product on different backgrounds.
5. Give it some personality by including a human touch
Show your products in use by including a human touch.