Would you like to know how to use visual branding to amplify your brand? In this video, I am going to talk about my top three tips for creating a consistent and strong visual brand that will attract your ideal customer and become recognisable online.
Your brand style guide. How to use it to create a consistent visual brand.
Personal brand and personal brand photography and how to use this to create an authentic and recognisable brand for your business on and offline.
I love photo shoot day. It’s busy and the best bit of my week. My Melbourne Branded Headshot Days have been quite popular. Each one has had a different set of beautiful business owners with different needs. Below features a set of women in the Health & Wellness space.
Leanne Vandeligt from Uplift Health Fitness Coaching
Leanne is a Health and Fitness coach for women who want to feel better, workout at home, lose weight and change habits. Her goal is to celebrate the older women and educate them that it’s not too late. With consistent workouts and the right tools they can feel proud of their bodies again. Leanne was after on-brand images for her fitness business that portrayed her strength and fitness as a role model for her clients.
Natalie is a Wellness coach and trainer. She mainly works with women and a lot of mums who are lacking in energy, confidence and time to be able to take care of themselves. She was looking for fresh, natural photos that women can resonate with and that reflect her business.
Nicole and Nova have recently launched Soul Link Studio in Newport offering (traumatic memory work), kinesiology, intuitive energy healing and eft. Their goal is to normalise healing and alternative therapies and support families on their journeys in everyday life. They were looking for images separately and together that looked professional and on-brand.
Megan is an intuitive healer, psychic and healing reader, flower essence practitioner and soon to be author. She works mainly with clients who have suffered from anxiety and depression. She uses the Autumn leaf to represent the need to die and be regrow again and this was important to include in her branding images.
Frances runs The Conscientious Cook. She has a passion to be a change-maker. Her goal is to look at how food nurtures or poisons us and help you discover something that helps you take control of your health and your wellbeing. Check out her business to learn how food really is medicine.
Emmylou has hit Instagram in a big way with her big parties, TV show, fun personality, epic videos and authentic personal branding. Her followers love her real ‘say it as it is’ attitude.
Someone commented “You did that well—your outfit matches the ribbon colour on the car.”
Emmylou replied “Those are my brand colours!”
I loved that answer! Her perfectly thought out personal branding helped create beautiful on-brand images of the special event.
I was excited to be part of the “Emmylou CAR” story.
I’d expected to get a few ‘red carpet’ style shots as Emmylou arrived, but no: she, and Bec and Kara from Social ConXN were early. The Social ConXN girls and I went inside to set up the shoot, and then it was time for Emmylou to come and get the keys.
Emmylou was totally overwhelmed and the guys at Werribee Mitsubishi were amazing. The gift of a car is going to really change Emmylou’s world and she was blown away by their generosity. Instead of getting her three children to school on foot and tram in the Melbourne winter, she’ll be able to drive to drop-off and pick-up.
Like every great photoshoot most of the time is taken up by re-creating that perfect moment and videoing and photographing every detail from every angle. And then the real work starts. Thanks to modern technology images and videos were transferred on site. We all went to pick up our kids and at the perfect Insta worthy time the event was broadcast to the world (with one tiny tech issue).
Thank you Social ConXN for inviting me to be part of this exciting event!
Saving time is my number one priority these days. I am not sure about you but as I get older I just seem to leak time out my ears. The less time it takes to create the images and graphics to promote my business the more time I have to spend on making money, working on my business and enjoying my family and friends. Here are my top 5 time saving tips for creating visual content for your brand.
1.Create a mood board
Which should include:
Brand colours (including Hex, RGB and CMYK value so you can easily find the right colours.)
Brand visual style (a selection of images that sums up your brand’s style.)
Tip: Put your mood board on your wall so you can easily see it. Simply print it out or make something creative like this mood wall.
Create templates for all your common visual elements so you only have to add text and sometimes an image to create the visuals for your posts. Some of the common visuals you may use are:
Tip: Use Canva to create your templates. It’s free and easy to use.
3. Selection images that work for your brand
Spend some time coming up with a selection of images that work for your brand and that you can use across your visuals. What is the element or two that ties all the images together?
Tip: Get a photoshoot done at your office which includes professional headshot and office shots plus some more relaxed images of you at your desk, on your phone, on the couch and being silly. Change your outfit and the items around you on your desk a few times to give it a different look.
4. Save new content and inspiration as you find it
Always be on the lookout for any relevant content, text or images that you may be able to use. Save the images and text in one place so you can easily find it when you are creating your content.
Tip: Use Evernote or something similar to save all your source content in the same place. I love Evernote as you can easily find what you are looking for by searching using tags or text.
5. A plan
List all the visuals you need each week and put aside 1 or 2hour a week to create them and write the text.Use scheduling tools or a spreadsheet so you can easily find the content your need.
Finally add all the details to one document or file and keep it somewhere that you can easily refer to it. I have mine on my computer but you could also print it out and put it on your wall.
Do you need help finding your visual spark? Contact me to find out how I can help you.
You sell great products and sometimes paid for a handful of professional images. But you would love to be able to create much more visual content to promote your wares online without having to use a pro photographer all the time. Creating visual content of your products for social media can be easy and a lot of fun. Using plenty of DIY images on your social media accounts is the best way to show off your merchandise and add personality to your brand. A visual brand story attracts customers who will engage with and follow your brand and help sell more of your products.
Here are 5 DIY ideas of how to photograph your product for use on social media(For this article I have used a tea cup and saucer as the product). Each of these images has been shot with natural light (a large window) and a single large reflector. Here is the basic setup that has been used for each image below.
1. Styled lifestyle
Style your product using other elements to tell a story and create an engaging image.
2. Tell a story with flat lay
Flat lay (Term used to describe images that are taken from above of items that are laid flat on a background) the product and other elements to tell a story. This flat lay tells the story of the items needed to create the perfect morning or afternoon tea to have with friends.
3. Show details with interesting close up
Photograph the product to show some of the detail (here, the silvered edges of the china) and create an interesting graphical driven image.
4. Use an striking background
Photograph the product on different backgrounds.
5. Give it some personality by including a human touch
Show your products in use by including a human touch.
“I don’t need a target market, I’ll just target everyone. This way I won’t restrict my market and I’ll get more sales.” Does this go through your head whenever someone talks about target markets and your ideal customer? For a very long time this was the issue I faced and it still plagues my thinking. However, knowing your target market is important as it makes your job easier when creating online content. The right content will attract more customers and this will sell more of your products. So how do you decide on your ideal customer?
First you need to determine a target market: the section of the population your product appeals to. What are their values, needs and wants? How can you help them? Your product should fulfil a need or solves a problem that they have. Then, thinking about this target market, pick your ideal customer: one symbolic person you can keep in mind when promoting your product or creating your brand. Give them a name so that when you create content you can ask “Would Sam find this content interesting and useful?”. Everything you publish should appeal to this person.
You may feel that you have multiple ideal customers. Fair enough, but, try to create just one for each area of your business and keep that one in mind when creating content related to that area.
Here is a list of questions you should ask and answer when framing your ideal customer.
Location – inner city, suburbs, rural?
Style – clothes, hair, house?
Single or married?
Do they have children? What ages?
What are their hobbies and passions?
What do they read? (blogs/magazines/books/newspapers)
What are their values?
What do they lack that you will provide?
What is their pain point?
What makes your customer feel happy?
Where do they hang out?
Make a poster that captures all these qualities – you can even give your ideal customer a name and grab a random face from the web – and put it up somewhere so you have a reminder of your audience whenever you need to create content.
Tip: If you already have a Facebook following you can check out the analytics section. This will give you some information about the people who already follow you. Do they fit with your ideal customer?
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