The importance of personal brand photography

A couple of months ago I wrote a blog post for Mayday VA. It’s very relevant so I will share it here too.

It’s no secret that in the digital age people have shorter attention spans. 

In the world of fast news and social media we are continually bombarded by information, which makes it hard for businesses to not only get the people’s attention, but to hold it long enough to get their message across. 

Interestingly, people are more likely to stop scrolling when they see a face. This means that personal brand photography, photography which aims to showcase the personality of your brand, is now more important than ever in making sure your brand not only gets seen but is also easily recognisable. 

Here are my top reasons why personal brand photography is important to any business.

It creates the Know, Like and Trust factor. 

In the current marketplace, potential clients and customers prefer to know who they’re buying from, and personal brand photography allows them to actually see your face. 

In the era of the heart, people don’t want to talk to a computer. They prefer more personal communication and are looking for the real-life person behind the brand. 

Having a picture of yourself on your website and across your social media creates a sense of knowing and helps to build trust and increase likeability amongst existing and potential clients. 

Personal Brand Photography - Melbourne

You can showcase your personality.

Behind every brand is a real-life person with their own uniqueness and eccentricities.

Some brand owners have had to overcome amazing odds to get to where they are today and these stories should be shared and celebrated.

Whether you’re classic, bold, modern, colourful or monochromatic, personal brand photography will showcase your unique personality and tell your story which will, in turn, attract your tribe.

You become more recognisable.

Pretty soon, people will start to recognise you and associate you with your brand. You may find that people may recognise you at networking events or even on the street and approach you for conversation.

Always remember to be true to yourself. Portraying a false image is not only misleading but will also be a nightmare to keep up with. If you always wear bright red lipstick, keep wearing it. Stay true to you and don’t feel like you need to change just for the camera.

Be kind, work hard and you will be recognised for all the right reasons.

It markets YOU!

Because personal brand photography markets you, you will end up creating a personal brand and be seen as the leader in your industry.

Your personality and the brand itself will become entwined with one another in a beautiful dance of recognition and people will think of your name when they hear your brand mentioned.

As you can see from the list above there are many benefits to investing in personal brand photography.

Creating recognition, building trust and putting a face to the business name are all things that will help instil trust and relatability in potential clients and customers.

In this fast-paced world full of multinational corporations and automation, people crave a more personal approach when doing business with someone. This means that personal brand photography is now more important than ever in showcase yourself and what you do best.

It’s time to shine, get personal and show the world who you are and what you do!

Emmylou: personal brand colours

Emmylou has hit Instagram in a big way with her big parties, TV show, fun personality, epic videos and authentic personal branding. Her followers love her real ‘say it as it is’ attitude.

Someone commented “You did that well—your outfit matches the ribbon colour on the car.”

Emmylou replied “Those are my brand colours!”

I loved that answer! Her perfectly thought out personal branding helped create beautiful on-brand images of the special event.

emmylou instagram - persona brand colours emmylou car story

I was excited to be part of the “Emmylou CAR” story.

I’d expected to get a few ‘red carpet’ style shots as Emmylou arrived, but no: she, and Bec and Kara from Social ConXN were early. The Social ConXN girls and I went inside to set up the shoot, and then it was time for Emmylou to come and get the keys.

emmylou and Social Conxn - car story

Emmylou was totally overwhelmed and the guys at Werribee Mitsubishi were amazing. The gift of a car is going to really change Emmylou’s world and she was blown away by their generosity. Instead of getting her three children to school on foot and tram in the Melbourne winter, she’ll be able to drive to drop-off and pick-up.

Personal branding and brand colours - emmylou on instagram emmylou instagram brand colours

Like every great photoshoot most of the time is taken up by re-creating that perfect moment and videoing and photographing every detail from every angle. And then the real work starts. Thanks to modern technology images and videos were transferred on site. We all went to pick up our kids and at the perfect Insta worthy time the event was broadcast to the world (with one tiny tech issue).

Thank you Social ConXN for inviting me to be part of this exciting event!

 

Visual content ideas – 5 DIY ways to showcase your product

Visual content ideas – 5 DIY ways to showcase your product

You sell great products and sometimes paid for a handful of professional images. But you would love to be able to create much more visual content to promote your wares online without having to use a pro photographer all the time. Creating visual content of your products for social media can be easy and a lot of fun. Using plenty of DIY images on your social media accounts is the best way to show off your merchandise and add personality to your brand. A visual brand story attracts customers who will engage with and follow your brand and help sell more of your products.

Here are 5 DIY ideas of how to photograph your product for use on social media(For this article I have used a tea cup and saucer as the product). Each of these images has been shot with natural light (a large window) and a single large reflector. Here is the basic setup that has been used for each image below.

lighting-setup

1. Styled lifestyle

styled-photography

 

Style your product using other elements to tell a story and create an engaging image.

2. Tell a story with flat lay

flat-lay-photography

Flat lay (Term used to describe images that are taken from above of items that are laid flat on a background) the product and other elements to tell a story. This flat lay tells the story of the items needed to create the perfect morning or afternoon tea to have with friends.

3. Show details with interesting close up

close-up-cup

Photograph the product to show some of the detail (here, the silvered edges of the china) and create an interesting graphical driven image.

4. Use an striking background

interesting-bg

Photograph the product on different backgrounds.

5. Give it some personality by including a human touch

human-touch

Show your products in use by including a human touch.