You sell great products and sometimes paid for a handful of professional images. But you would love to be able to create much more visual content to promote your wares online without having to use a pro photographer all the time. Creating visual content of your products for social media can be easy and a lot of fun. Using plenty of DIY images on your social media accounts is the best way to show off your merchandise and add personality to your brand. A visual brand story attracts customers who will engage with and follow your brand and help sell more of your products.

Here are 5 DIY ideas of how to photograph your product for use on social media(For this article I have used a tea cup and saucer as the product). Each of these images has been shot with natural light (a large window) and a single large reflector. Here is the basic setup that has been used for each image below.

lighting-setup

1. Styled lifestyle

styled-photography

 

Style your product using other elements to tell a story and create an engaging image.

2. Tell a story with flat lay

flat-lay-photography

Flat lay (Term used to describe images that are taken from above of items that are laid flat on a background) the product and other elements to tell a story. This flat lay tells the story of the items needed to create the perfect morning or afternoon tea to have with friends.

3. Show details with interesting close up

close-up-cup

Photograph the product to show some of the detail (here, the silvered edges of the china) and create an interesting graphical driven image.

4. Use an striking background

interesting-bg

Photograph the product on different backgrounds.

5. Give it some personality by including a human touch

human-touch

Show your products in use by including a human touch.

 

Katinka Kernutt - Branding and brand photography - Melbourne

Join my VIP list.

Sign up here to get easy to action tips and tricks to help you promote your biz in a visual and fun way.

 

By signing up you will receive fortnightly emails including tips and tricks, freebie checklists and stock images, special VIP offers and upcoming events. We may occasionally send you an extra email if the content is so good it can't wait.

You have Successfully Subscribed!