You sell great products and sometimes paid for a handful of professional images. But you would love to be able to create much more visual content to promote your wares online without having to use a pro photographer all the time. Creating visual content of your products for social media can be easy and a lot of fun. Using plenty of DIY images on your social media accounts is the best way to show off your merchandise and add personality to your brand. A visual brand story attracts customers who will engage with and follow your brand and help sell more of your products.

Here are 5 DIY ideas of how to photograph your product for use on social media(For this article I have used a tea cup and saucer as the product). Each of these images has been shot with natural light (a large window) and a single large reflector. Here is the basic setup that has been used for each image below.

lighting-setup

1. Styled lifestyle

styled-photography

 

Style your product using other elements to tell a story and create an engaging image.

2. Tell a story with flat lay

flat-lay-photography

Flat lay (Term used to describe images that are taken from above of items that are laid flat on a background) the product and other elements to tell a story. This flat lay tells the story of the items needed to create the perfect morning or afternoon tea to have with friends.

3. Show details with interesting close up

close-up-cup

Photograph the product to show some of the detail (here, the silvered edges of the china) and create an interesting graphical driven image.

4. Use an striking background

interesting-bg

Photograph the product on different backgrounds.

5. Give it some personality by including a human touch

human-touch

Show your products in use by including a human touch.

 

Katinka Kernutt - Branding and brand photography - Melbourne

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