How props can help tell your brand story

It’s no secret that a picture tells a thousand words.

Imagery is an incredibly powerful tool and should be taken into consideration when planning your business photoshoot.

I love using props at all my photo shoots as it’s the perfect way to relax you when someone is poking a camera in your face.

Prop ideas are endless and no two business owners would ever bring the same props to a shoot.

Here are some tips to help you consider which props would be right for you for your next business shoot.

Industry related props:

  • Tools of the trade. What do you use every day in your business? You could take it further and add a fun historical element by considering what would have been used in your business 50 years ago. 
  • Everyone uses phones and computers, so think differently and choose an object that will make you stand out.
  • Do you have inspirational quotes that you run your business by? Adding quotes either on letter boards or printed quote cards is a lovely way to inspire others and get your philosophy across.

Industry prop suggestions:

  • Photographer – Camera.
  • Accountant – Calculator or computer.
  • Graphic designer – Pens, markers and other drawing materials.
  • Yoga teacher – Yoga mat, water bottle.
  • Health – Fresh food, cook books, weights, tape measure and vitamins.
  • Stylist – Colour charts, fabrics and mood boards.
  • Chinese medicine – Acupuncture needles, cupping equipment, natural herbs, candle, and towels.
Props ideas for service based business brand photography Melbourne Katinka Kernutt

Personal props:

This is where the fun begins.

Personal props allow you to easily add your personality into your branding images.

Showcasing the real you to the world helps you to connect with your customers or clients on a more personal level, creating a sense of trust and familiarity.

The options for personal props really are endless, but here are a few ideas:

  • Things on your desk such as potted plants, picture frames and small ornaments.
  • Your favourite mug, takeaway coffee cup, or drink bottle.
  • Something unique about you. You might have a nick name or an in-joke that only some of your audience will get, your favourite childhood toy or your favourite food.
  • Your diary and some nice pens or highlighters.
  • Books and magazines
Using props in personal brand photography Melbourne Katinka Kernutt

Tip: Remember to consider colour.

I love colour as a way of creating a strong visual brand for businesses and the easiest way to add colour to your photos is with your props.

So much can be communicated through the use of colour so it’s worth considering how you can use this powerful visual tool to get your brand’s unique personality across.

Now that you’ve got a good idea of how powerful props can be, it’s over to you. What props have you used? What item connects with your business on a deeper level?

I’d love to hear the story behind the props you’ve chosen!

Branded head shot day – Women with health and wellness businesses in Melbourne

I love photo shoot day. It’s busy and the best bit of my week. My Melbourne Branded Headshot Days have been quite popular. Each one has had a different set of beautiful business owners with different needs. Below features a set of women in the Health & Wellness space.

Leanne Vandeligt from Uplift Health Fitness Coaching

Leanne is a Health and Fitness coach for women who want to feel better, workout at home, lose weight and change habits. Her goal is to celebrate the older women and educate them that it’s not too late. With consistent workouts and the right tools they can feel proud of their bodies again. Leanne was after on-brand images for her fitness business that portrayed her strength and fitness as a role model for her clients.

w: @upliftleannevandeligtI: @uplift_health_coaching

Natalie Moore from Be Moore Wellness 

Natalie is a Wellness coach and trainer. She mainly works with women and a lot of mums who are lacking in energy, confidence and time to be able to take care of themselves. She was looking for fresh, natural photos that women can resonate with and that reflect her business.


w: BemoorewellnessI: @bemoorewellness


Nicole Dixon and Nova Ward from Soul Link Studio

Nicole and Nova have recently launched Soul Link Studio in Newport offering (traumatic memory work), kinesiology, intuitive energy healing and eft. Their goal is to normalise healing and alternative therapies and support families on their journeys in everyday life. They were looking for images separately and together that looked professional and on-brand.


w: soullinkstudio.comF: Soul link studio


Megan Hanlon from Soul Intent Healing Centre 

Megan is an intuitive healer, psychic and healing reader, flower essence practitioner and soon to be author. She works mainly with clients who have suffered from anxiety and depression. She uses the Autumn leaf to represent the need to die and be regrow again and this was important to include in her branding images.


w: | f: soulintent


Frances Lourey from The Conscientious Cook


Frances runs The Conscientious Cook. She has a passion to be a change-maker. Her goal is to look at how food nurtures or poisons us and help you discover something that helps you take control of your health and your wellbeing. Check out her business to learn how food really is medicine.

w: | f: FrancesTheConscientiousCook