A couple of months ago I wrote a blog post for Mayday VA. It’s very relevant so I will share it here too.

It’s no secret that in the digital age people have shorter attention spans. 

In the world of fast news and social media we are continually bombarded by information, which makes it hard for businesses to not only get the people’s attention, but to hold it long enough to get their message across. 

Interestingly, people are more likely to stop scrolling when they see a face. This means that personal brand photography, photography which aims to showcase the personality of your brand, is now more important than ever in making sure your brand not only gets seen but is also easily recognisable. 

Here are my top reasons why personal brand photography is important to any business.

It creates the Know, Like and Trust factor. 

In the current marketplace, potential clients and customers prefer to know who they’re buying from, and personal brand photography allows them to actually see your face. 

In the era of the heart, people don’t want to talk to a computer. They prefer more personal communication and are looking for the real-life person behind the brand. 

Having a picture of yourself on your website and across your social media creates a sense of knowing and helps to build trust and increase likeability amongst existing and potential clients. 

Personal Brand Photography - Melbourne

You can showcase your personality.

Behind every brand is a real-life person with their own uniqueness and eccentricities.

Some brand owners have had to overcome amazing odds to get to where they are today and these stories should be shared and celebrated.

Whether you’re classic, bold, modern, colourful or monochromatic, personal brand photography will showcase your unique personality and tell your story which will, in turn, attract your tribe.

You become more recognisable.

Pretty soon, people will start to recognise you and associate you with your brand. You may find that people may recognise you at networking events or even on the street and approach you for conversation.

Always remember to be true to yourself. Portraying a false image is not only misleading but will also be a nightmare to keep up with. If you always wear bright red lipstick, keep wearing it. Stay true to you and don’t feel like you need to change just for the camera.

Be kind, work hard and you will be recognised for all the right reasons.

It markets YOU!

Because personal brand photography markets you, you will end up creating a personal brand and be seen as the leader in your industry.

Your personality and the brand itself will become entwined with one another in a beautiful dance of recognition and people will think of your name when they hear your brand mentioned.

As you can see from the list above there are many benefits to investing in personal brand photography.

Creating recognition, building trust and putting a face to the business name are all things that will help instil trust and relatability in potential clients and customers.

In this fast-paced world full of multinational corporations and automation, people crave a more personal approach when doing business with someone. This means that personal brand photography is now more important than ever in showcase yourself and what you do best.

It’s time to shine, get personal and show the world who you are and what you do!

Katinka Kernutt - Branding and brand photography - Melbourne

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