Emmylou has hit Instagram in a big way with her big parties, TV show, fun personality, epic videos and authentic personal branding. Her followers love her real ‘say it as it is’ attitude.

Someone commented “You did that well—your outfit matches the ribbon colour on the car.”

Emmylou replied “Those are my brand colours!”

I loved that answer! Her perfectly thought out personal branding helped create beautiful on-brand images of the special event.

emmylou instagram - persona brand colours emmylou car story

I was excited to be part of the “Emmylou CAR” story.

I’d expected to get a few ‘red carpet’ style shots as Emmylou arrived, but no: she, and Bec and Kara from Social ConXN were early. The Social ConXN girls and I went inside to set up the shoot, and then it was time for Emmylou to come and get the keys.

emmylou and Social Conxn - car story

Emmylou was totally overwhelmed and the guys at Werribee Mitsubishi were amazing. The gift of a car is going to really change Emmylou’s world and she was blown away by their generosity. Instead of getting her three children to school on foot and tram in the Melbourne winter, she’ll be able to drive to drop-off and pick-up.

Personal branding and brand colours - emmylou on instagram emmylou instagram brand colours

Like every great photoshoot most of the time is taken up by re-creating that perfect moment and videoing and photographing every detail from every angle. And then the real work starts. Thanks to modern technology images and videos were transferred on site. We all went to pick up our kids and at the perfect Insta worthy time the event was broadcast to the world (with one tiny tech issue).

Thank you Social ConXN for inviting me to be part of this exciting event!

 

Katinka Kernutt - Branding and brand photography - Melbourne

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